I understand naming stadia after the fan-attracting teams that play in them (for instance Giants Stadium in the northeast). I understand naming stadia after the companies that funded their construction (Staples Center, for instance). I do not yet understand what I saw in Louisville, Kentucky this week. Here is a photo of a stadium's name above a digital rolling advertisement screen positioned in view of both ticket-buying fans and Main Street Louisville:
It's not Cardinal Stadium, though the name of that mascot figures prominently--that's the red C in the right of the photo. It's not simply the KFC Center. It appears to be the KFC (Yum!) [I don't even know how to represent it properly in text] Center.
I'm not quite sure what to do with the onomatopoetic ejaculation when verbally naming this facility. Is the (Yum!) there for purely visual appeal, so the uttered name is "KFC Center"? Or is the bubble pronounced, as in "KFC Yum! Center"? And if it's pronounced, does one indicate the exclamation point with inflection and pause ("We're going to the KFC Yum! . . . Center, kids!") or does one say the three words in one smooth phrase ("There's a long line at the KFC Yum Center today")?
I should have asked someone from Loouhvul while I had the chance. (Sigh!)